Marketing Consultant Services

Our small business marketing consultant services empower owners and managers to make smart marketing decisions. We provide platform-by-platform audits to identify what marketing channels are working and what needs work. The results? Small businesses and nonprofits get the information they need to allocate marketing resources efficiently and position their organizations for growth. See what professional marketing consultant services can do for your brand.

Persona Development Services

Answer the most important question in marketing: who are we talking to? We’ll use website and social media data to develop in-depth personas that give your ideal customer a face, story, and name. Identify your consumer’s pain points and shape your brand’s narrative to solve their problems – and win their business.

Marketing Strategy Consulting and Development

As a freelance marketing consultant, we bring fresh eyes to your marketing challenges. With no pet projects or operational biases, Sovis Media audits channel performance and investment returns and identifies unique opportunities to improve internal operations.

Over several weeks, we’ll work with your team and marketing vendors to cover all aspects of your marketing efforts, including:

  • Marketing budget ROI

  • Analytics and reporting accuracy

  • Data integrity

  • Channel attribution

  • Traditional media spend

  • Operation and processes

  • Technology and marketing stack

  • And more

Why Do I Need a Marketing Consultant?

Small businesses are used to operating with small marketing budgets and big goals. Working with an experienced marketing specialist can help identify efficiencies that improve marketing return on investment, save your team time and money, and improve the quality of your content. Effective marketing is a crucial differentiator, especially in smaller markets or competitive industries.

If your marketing has underperformed, suffered organic traffic declines, or lacked a cohesive strategy, we can help.

Social Media Consulting Services

Keep it social and effective. Our social media consulting services include auditing, competitive analysis, and brainstorming sessions designed to empower effective content. We come prepared over the course of two meetings that ultimately create a “how to” manual for your organization.

Marketing and Sales Consultation

Marketing is sales. Sales is marketing. We bring both departments together to break down silos and share fresh ideas. Get everyone on the same page and improve lead generation with a consistent message throughout the sales cycles.

Sovis Media is a well-respected marketing consulting team in Traverse City, Michigan. With clients across the state, we bring experience and perspective earned and learned in several industries. Spark your next big idea; schedule a conversation today.